Locations

Downtown

  • 203 SW 9th Ave
  • Portland, OR 97214
  • (503) 222-0990

Hawthorne

  • 3574 SE Hawthorne
  • Portland, OR 97205
  • (503) 239-7561

Hours

  • Mon-Thur 10-7
  • Fri-Sat 10-8
  • Sun 11-6

You can't lose!

  • Turing Machine

    What Is The Meaning Of What
    What?
    • $11.95 CD
  • $11.95 on sale!

Jackpot VIP Club

Sign-up for updates of new releases, instores, and more!

Online Store:

Why?

Other Albums by This Artist:

Why?

Why?

Eskimo Snow
A year and a half after releasing the acclaimed Alopecia, Why? returns with their fourth album, Eskimo Snow. The two records are perfect foi... (Click the album for more)
  • $14.95 Vinyl
  • $14.95 CD

Why?

Alopecia

Two years after wooing critics with their beloved Elephant Eyelash, Why? returns, third LP in hand. As expected, the band--Yoni Wolf, Josiah Wolf, Doug McDiarmid--continues its calculated blitzkrieg on that self-made jangle-rap, indie pop 'n' roll genre, but the stakes are raised. The boys returned to their Midwest roots for Alopecia, hunkering down in Minneapolis's Third Ear studio and inducting a pair of venerable big guns into the band: Fog mastermind Andrew Broder and bassist Mark "Bear" Erickson. Throwing their samplers to the wind (mostly), Why? recorded live as a five-piece. By the time the core trio returned to Oakland (where Thee More Shallows' D. Kessler engineered a final session), they'd amassed their most immediate and cohesive batch of songs to date. Throughout Alopecia, Why? further pushes the edges of its sound, mastering mood on the time-shifting "The Song of the Sad Assassin," going ghostly with Kessler on a textured death rattle called "Gnashville," and inflating the warped buoyancy of Elephant Eyelash via "Fatalist Palmistry." Likewise, Wolf has honed his poems, evidenced by "The Fall of Mr. Fifths"--a twisted rap hinting at an inner Mr. Hyde--the sleepy existentialism of "Brook & Waxing," the oral illustration offered by "A Sky for Shoeing Horses Under" and the complex cadences found in "Twenty-Eight." Before Alopecia is brought to its eerie end (the suicide-probing outro, "Exegesis") we're given one more offering of reverse rap braggadocio. "By Torpedo or Crohn's" grooves like a mid-'90s gangsta BBQ jam and peaks with a recurring line from Alopecia: "While I'm alive/I'll feel alive." It's a fitting final thought, even for an album as complex as this--that the perfect antithesis to the blunt finality of death is nothing more than claiming the lifeblood that is already yours.

Newsfeed: