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Rising Down acts as a powerful statement on contemporary society, a society in which even though the specific issues may have changed (global warming, BET, new technologies), the problems remain the same. For this reason the album begins and ends with a discussion from 1994, where Black Thought and ?uestlove are arguing about then-label Geffen with their managers, and other bits of the past are also spread throughout -- the 1987 freestyle "@15," which complements "75 Bars (Black's Reconstruction)," the reflection found in "Unwritten" and especially in the cover itself, which nods to the crude caricatures from early America, the black devil wreaking havoc on the white pilgrims below. But it is these very reminders that make the Roots and their message in 2008 so much more relevant: they give context. So when Black Thought says "It is what it is, because of what it was/I did what I did 'cause it does what it does" in "Criminal," he's not just looking as his character's current situation, he's drawing from history, and his conclusions are based upon lifetimes of "it being it" and "doing what it does," of struggling and fighting and trying to get by, to make it however he can.